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Type 1 Diabetes and JDRF to take the spotlight in AMC’s new series, The Pitch

May 15, 2012

JDRF is featured on a brand new episode of AMC’s new unscripted series, The Pitch on Sunday, May 27, 2012, at 11 p.m. ET/10 p.m. CT!  Be sure to tune in to AMC as JDRF’s own president and CEO, Jeffrey Brewer, along with JDRF’s senior vice president of development, Mania Boyder, and JDRF’s chief marketing officer, Scott McCormick, challenge two advertising agencies to develop a campaign in seven days that reflects JDRF’s recent brand refresh. The agencies are called to develop a grassroots digital campaign that positions JDRF as an organization focused on people with type 1 diabetes (T1D) of all ages, and at all stages of the disease.

Which agency will most successfully represent JDRF’s efforts to improve the lives of all people with T1D, and its support of research toward curing, better treating, and preventing the disease and its complications? Tune in to find out!

The Pitch is presented by the producers of Undercover Boss, and follows some of the top ad agencies in the country competing for new business. JDRF is one of eight brands, and the only non-profit, to be featured on the series.

Stay tuned for more information about The Pitch and for behind-the-scenes footage of the episode’s filming!

Read the Press Release from JDRF International.

To learn more about the JDRF Dallas chapter, visit our JDRF Dallas website!

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